Print Is Dead!

Let’s be honest, people aren’t walking around with newspapers or magazines to show their friends what they’ve seen. With social media it’s literally instinct! users can tag all their friends to let them know about the post or ad. Once everyone seen it friends, family or whoever can comment on the post or ad to make plans before the end of the day. BAM! and like that posts can get shared, friends of friends can see the post so it’s basically free advertisement.

What Is Social Media Exactly?

Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photosharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.

What Are The Benefits of Using Social Media?

Billions of people around the world use social media to share information and make connections. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. At the company level, social media allows you to have a conversation with your audience, gain customer feedback, and elevate your brand.

Social Media Marketing

Social media marketing is all about being present and engaging yourtarget audience directly, but at the same time, the medium is largely unorganized and uncontrolled. In order to succeed, you will need a strategy which helps you to reach out to the right audience and join in with the global conversation that is social media. If you have yet to be convinced of the enormous potential that social media offers to small businesses.

Key Ways In Which Social Media Can Help You Connect With Your Target Audience

N

Generate awareness of your company and its products or
services by tapping into one of the largest audiences in the
world.

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Generate leads through your social networking connections,
speeding up the process by creating events and promotions.

N

Draw in visitors to your website and other online portals by
using your social media resources to promote new content.

N

Maintain direct relationships with your customers and
potential customers in order to improve your product and get
to better know your audience.

N

Provide customer service and advice directly to your
audience and get useful feedback from your followers to help
track your success.

N

Facilitate sharing of your online content through the use of
social media sharing buttons, effectively letting your
audience advertise for you. .

Social Media Networks to Use

While just about everyone has heard of the largest social media sites, such as Facebook and Twitter, there are many others worth a mention to. This chapter takes a look at the world’s most popular social media platforms and how they can help small businesses with their social marketing campaigns.

FACEBOOK

 

With 1.28 billion active user accounts in March, 2014, Facebook is by far the largest social media platform in the world providing both paid and free marketing opportunities for businesses small and large.

 

  • Facebook business pages offer a platform for businesses to provide regular updates, build up subscribers and engage audiences directly.
  • Facebook Ads provides a pay-per-click (PPC) advertising system which businesses can use to provide targeted ads to relevant audiences.
  • Your target audience can share your content on their own Facebook accounts and increase awareness by ‘Liking’ certain posts.

INSTAGRAM

Another primarily image- and video-based social media website, Instagram has more than 150 million active monthly users making it one of the most popular services of its kind.

 

  • Being visually orientated, Instagram is ideal for businesses in the fashion, food, travel, design and technology industries.
  • You can post creative snapshots and other illustrations showcasing your company’s products, host photo contests and integrate promotional codes.
  • You can only link to your busines’s website through your Instagram bio page, though you can refer to it in post
    comments to help generate traffic.

TWITTER

The social networking and microblogging platform Twitter has 200 million active accounts, and it is particularly popular for businesses, entrepreneurs and celebrities to provide short, regular updates.

 

  • Twitter users can post short ‘Tweets’ with a 140-character limit, making the platform compatible with SMS as well.
  • Create a Twitter page specifically for your business and use it to attract followers and reach out to your target audience.
  • Twitter Promoted Tweets provides businesses with a paid advertising platform helping them to reach out to a wider audience.

LINKEDIN

LinkedIn has 277 million users, and unlike Facebook, Google+ and Twitter, it is specifically aimed towards a professional market consisting of both individuals and businesses.

  • Creating a Company Page with LinkedIn provides you with a platform to showcase your business and connect with
    potential customers and leads.
  • LinkedIn is the number one social media resource for
    professional connections, such as those in business-to business (B2B) marketing.
  • Search for employees and valuable business leads by
    browsing through professional profiles on LinkedIn.

 

 

YOUTUBE

Though not primarily a social networking website, the world’s third most visited website and the most popular video sharing resource, YouTube also integrates important social features making it too important to ignore.

 

  • YouTube provides a free platform which businesses can use to publish video content such as tutorials, product overviews and more.
  • YouTube provides its own paid advertising program; allowing businesses to have their ads appear in other people’s videos.
  • YouTube’s social features include video commenting, integration with Google+ and ratings by way of likes and dislikes.

GOOGLE

Google offers advertisements which appear in search results on google.com with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s AdSense program. Google also offers Display Ads, which appear on the Google Display Network.

The Display Network is an extensive collection of outside, third-party websites that have partnered with Google and agreed to serve Google ads. Google ads on the Display Network can be in text, image, video, or rich media format, and can be targeted differently. This includes remarketing and banner ads.

For more indepth information on Adwords and facebook advertisting you can check out my Paid Advertisement page.

Need Help?

Kickstart Your Campaign Today!

(301) 683-7312

WHAT TO EXPECT

Every month you will receive a few reports of all the progress from you campaign. This way you see progress and results plus if you have any concerns this would be the time to express it. You also have the ability to view the results in REAL TIME on your custom dashboard on a day to day basis.

Social Media Basic

The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI for the business.

The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI on the business.

 

KEY FEATURES:
  • All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.
  • Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
  • Total social media strategy covering all aspects of online branding and social media – branding guidelines, persona, engagement strategy, content strategy, and verticals.
  • Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.
  • Social Media Monthly Reports – Social Media Snapshot (Overview), Network Growth/Reach, Engagement Report, Content Report/Content Consumption, Performance Analysis and Recommendatioins
GOALS:
  • Traffic – generate traffic to your website
  • Awareness – generate awareness for your brand or for specific parts of the brand
  • Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship

MONTH 1: CAMPAIGN SETUP AND STRATEGY

  • Social Media Audit
  • Social Media Playbook

    – Buyer Persona

    – Communications Objective

    – Content Strategy and Content Vertical Themes

    – Tailored audience for the page

  • Account Creation and Optimization
  • Profile Picture Creation and Cover Photo Creation

 

MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT

  • Monthly Content Planning
  • Content Creation and Posting

    – 10 high-quality graphic posts every month

  • Monthly Social Media Paid Ad Campaign Management

– Ads Creation (2 per month, graphics with text)

– Campaign Budget Recommendation

  • Follower Growth
  • Monthly Social Media Report for Facebook

    – Social Media Snapshot (Overview)

    – Network Growth/Reach

    – Engagement Report

    – Content Report/Content Consumption

    – Performance Analysis and Recommendations

Social Media Advanced

Social Media Advanced is an all-in-one social media package that covers major social media channels. The service includes unique content creation, brand monitoring, Facebook ads management, and other social media activities.

Social Media Advanced is an all-in-one social media package that covers major social media channels. The service includes unique content creation, brand monitoring, Facebook ads management, and other social media activities.

 

KEY FEATURES:
  • All-in-one social media package covering all social media activities for the business with specific activities and dedicated social media hours for custom requirements of the business.
  • Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
  • Total social media strategy covering all aspects of online branding and social media – branding guidelines, persona, engagement strategy, content strategy, and verticals.
  • Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.
  • Social Media Monthly Reports – Social Media Snapshot (Overview), Network Growth/Reach, Engagement Report, Content Report/Content Consumption, Performance Analysis and Recommendatioins
GOALS:
  • Traffic – generate traffic to your website
  • Awareness – generate awareness for your brand or for specific parts of the brand
  • Conversion – push specific products and lead fans to a landing page where they can convert
  • Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship
  • Customer Service – focus on providing customer service or taking in feedback from customers

MONTH 1: CAMPAIGN SETUP AND STRATEGY

  • Social Media Audit
  • Facebook Pixel Setup
  • Social Media Playbook

    – Buyer Persona

    – Communications Objective

    – Content Strategy and Content Vertical Themes

    – Response Protocol/Escalation Process

    – Message Flowchart for Comments Management

    – Tailored Audience for the Page

  • Account Creation and Optimization
  • Profile Picture and Cover Photo Creation

MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT

  • Monthly Content Planning
  • Content Creation and Posting:

    – 14 high-quality graphic posts every month

    – 8 high-quality curated articles every month

  • Monthly Social Media Paid Ad Campaign Management

    – Ads Creation (2 per month, graphics with text)

    – Campaign Budget Recommendation

  • Ad Hoc Social Media Hours

    – Three hours dedicated to ad hoc tasks on custom content, contests, analytics, reports, or strategy

  • Follower Growth
  • Community Management
  • Monthly Social Media Report for Facebook

    – Social Media Snapshot (Overview)

    – Network Growth/Reach

    – Engagement Report

    – Content Report/Content Consumption

    – Performance Analysis and Recommendations